Business and Marketing Essentials

Class Links:

Course Description:

Business and Marketing Essentials is an introductory business and marketing course which enables students to acquire a realistic understanding of business processes and activities. STudents examine fundamental economic concepts, the business environment, and primary business activities. They develop an understanding of and skills in such areas as customer relations, economics, emotional intelligence, financial analysis, human resources management, information management, marketing, operations, professional development, and strategic management. Throughout the course, students are presented ethical dilemmas and problem-solving situations for which they must apply academic and critical-thinking skills.


There are no prerequisites for this course.


You will need the following supplies for this course:

Evaluation Procedure:

  1. Formative Assessments (40%)
    • Daily Work
  2. Summative Assessments (45%)
    • Quizzes
    • Tests
    • Projects
  3. Final Exam (15%)

Make-Up Work:

Make-up work will be accepted at any time prior to the start of final exams. Once final exams have started, make-up work will no longer be accepted. THERE ARE NO EXCEPTIONS TO THIS POLICY. It is your responsibility to make up any missing assignments.

Missing Assignments:

Missing assignments that are turned in will be graded. However, grading missing assignments is a low priority. Most missing assignments will be graded within one week of turning in.